Determining whether your target audience uses apps is an important step in app development.

If you can think of it, there’s a good chance that you can create an app for that.

Unfortunately though, finding success with app development, isn’t quite this easy. In the world of app development, simply building a great app isn’t enough to guarantee success. To design a successful app, you will have to create an app that your audience actually wants to use.

One of the biggest mistakes made in app development, is putting the technical details first, and neglecting the target customer base. With app development, like any other business, the key to success is identifying who your customer is, and developing your product based on their wants and needs.

If you have a great idea for an app, it’s important to identify your target market so that you can learn whether they use apps, and discover if there’s a demand for the type of app that you’re developing. Here’s how you can get started…

Determine Your Target Audience 

Determining your target audience should be the first area of focus. Does your target audience use mobile apps? Do they even have smartphones? Identifying your target demographic can help to answer this question, and can help you to determine which platforms you should develop your app for –Android, iOS, Windows 8, etc.

Do Your Homework

Once you’ve narrowed down your target audience, it’s time to start asking some hard questions. Does your target audience have a need for your app? Will your app bring value to your target audience? These two questions can help you to determine whether to proceed with app development; and when you reach the development phase, the answers to these questions can help you to have clear goals in mind to guide your project. Know what your audience wants in an app, and what you want your app to accomplish.

Conduct Surveys

Before rolling out your mobile app, it’s a good idea to conduct surveys to test your audience’s receptiveness. Creating an effective marketing survey is one of the best ways to determine whether your target audience uses mobile apps. Sure –it may sound basic, and it is. But it is also one of the most effective ways gauge the market and connect with your audience. A survey will also help you to determine if your idea for a mobile app is viable.

Is Your App a Good Fit for Mobile Platforms?

Even if your target demographic is web-app savvy, this doesn’t guarantee that they will find the app useful as a mobile app. Some apps are a natural fit for mobile, while others are definitely less so. Social networking apps are a perfect example of an app that’s designed to be used on the go. These apps allow you to multitask, keeping up with friends and family while on your phone. Make sure that the app you are planning to develop is one that your audience would like to use on their phones or tablets.

While your idea for a mobile app may seem like an outstanding idea (and it may be!), it’s important to remember that your audience is far more important than the idea. Know your target audience, and ask tough questions that can help you to gauge the likelihood of your app’s success –before you start the development process. Identifying your target audience will help you to know if your idea is viable, and can help to guide you during development and marketing.

At TangoCode, we are a Chicago-based app development powerhouse. Our goal is to build apps that can give your company a competitive edge. With extensive experience in mobile and web-based apps, we can help you to bring your ideas to life! Contact us today to learn more.

Image: jenny downing